Evaluation Presentation

This is a photo taken from the railway bridge of Datchet train station where one of the final scenes (where JJ is sitting waiting for the train) in our video was filmed. 

This is a photograph of Leigh Park in Datchet where the party scene was filmed at a friends house. 

This is Cloud 9 productions completed Magazine advert for the Chase & Status album. The original photo is of the speakers and lighting system, as seen at the party/rave scene in our music video. We turned on the strobe lights and standard lighting system, and took several photos utilising the different coloured lights at our disposal to experiment with which combination looked best. In the end we chose this image not only because of the colour combination, which again provides an attractive contrast similar to that in our back cover, but because of the angles at the which the lights are pointed when the photo was taken. We thought when choosing between the images that this appeared the most suitable for our advert, because of the symmetrical pattern of the white lights at the bottom and then the way that the green strobe at the top goes off an individual angle. On the speakers at the front we have embedded the image of our front CD cover onto the grill of the speaker, we chose to do this as it gives the image a unique effect that we have not seen prior to this, giving the magazine advert a unique, subtle and interesting effect. Other images and writing have been added to bring an authenticity to the piece. As per magazine advert conventional there is a one word review and a star rating. There is also the logo of a magazine likely to advertise the Chase & Status Album such as NME. On the bottom of the advert is the release date of the album and the link to the bands website, this is a must have feature into today internet dependent world, as interactivity across all mediums of advertisement is key to marketing the band successfully.

This is our completed back cover image for the Chase & Status Album no more idols. We used the Adobe Photoshop software to firstly create a black background on which to place the text. We typed out the song names on the left hand side using white coloured font, then to make our back cover unique, we mirrored the text in the right hand side this time using yellow writing. We chose to use white and yellow writing as the two not only standout from the black background, but because when put together on opposite sides of the cover, they provide an attractive, eye catching contrast. Down the bottom of cover, to add authenticity and detail to the piece, after researching the various labels connected with the making of the album, we copied and pasted the 2 logo's of Mercury Records and Ram Records as these logo's would appear on an actual CD cover. We also placed a white barcode strip at the bottom because this would also appear on the cover in shops that would sell the CD with the case and cover around it.

Front CD Cover

This is our completed CD cover for the Chase & Status Album "No More Idols". We used this image for our front cover as we thought it had rebellious and aggressive connotations, both of which are embraced by Chase & Status' style of music and image. The mis en scene we included in the original photo is consistent with this, the person's outfit in the photo is a dark jacket with the hood up, and dark trousers, this is to make the figure seem more intimidating and imposing, giving him a "grim reaper" type look. The background behind the figure is also dark and shadowed, which allow the light coloured walls either side of him and the extensive graffiti that is on them to standout, giving a foreboding air to the picture and exactly the feel we were going for. We then added the white writing to the picture showing the title of the album and the name of the artist, the reason for choosing the colour white was because of its obvious stand out qualities, and although album covers in the past have not put that much emphasis on the band name and album title in the cover, we thought it necessary in this case as Chase & Status utilise a very "in your face" style of music and marketing which appeals to their fan base. This font in particular stood out to us as it has a very modern and sharp style, the neon sign quality that it has within the photo in the colour white was also a very convincing factor in our choice. The flames along the bottom are edited in from another photo we shot on the same day, encircling the figure in flames we thought, was crucial in supporting the satanic nature of the image. Our final addition to the image was adding an orange tint to the saturation, boosting the glowing effect that flames have in the picture, both either side of the figure and along the bottom.

Target Audience Analysis

The audience that are drawn to Chase and Status’ music is obviously fairly huge, as a massive seller in the album charts and much sought after live act, the cross section of people that embrace their music would be varied anyway due to positive critical acclaim and much radio support. This aside however, they gain an even bigger audience (and perhaps a more loyal one) by collaborating with different contemporary artists from varied genres such as Dizzee Rascal and Tinie Tempah (both popular rap artists), The White Lies (Indie Rock) and Plan B (Pop/Funk). These collaborations mixed in with Chase & Status’ trademark Dubstep/D&B infused style of dance music, is so popular because it caters for all tastes of music, as well as giving it the hardcore/taboo edge that Chase & Status bring.

The advantageous position that Chase & Status have is that even if people are not immediately drawn to their new album or the singles within it, the majority are likely to come across one of the collaborations, including a popular artist from past few months, that they have listened to before, perhaps not making them a die-hard fan straight away, but at the very least making them open and appreciative of Chase & Status’ style of music. Such wide genre selection has drawn comparisons with worldwide Dance acts such as The Prodigy and Pendulum.

The overall age of listeners can vary from the young, to people of 35 and over. However, the core audience and the one that the songs need to appeal to the most is the audience of 16-25, as this is the group of people that buy the most CD’s and merchandise, download the most tracks and have the biggest say in whether Chase & Status stay popular and successful. 


In our music video we addressed this main audience, by exclusively including people of this age range and putting them in a party setting that viewers will be able to relate to and identity with. The situation both the main characters are in involves a break down of relationships, this is also a common issue amongst teenagers, but this is a facet of the video viewers not only from the 16 to 25 age range, but anyone can relate to.